About Me
About Me
Life Explorer | Yusuke Goto
I live in Hamamatsu City, Shizuoka Prefecture, Japan.
From the age of 19, I spent 35 years working in a wide range of fields, including food sales, transportation, construction, renovation, agriculture, solar power generation, and international business.
Along the way, I experienced both success and failure in business management, personal relationships, financial difficulties, tax investigations, legal disputes, and overseas expansion. I also went through failures that were difficult to talk about and experiences that taught me firsthand how unforgiving society can sometimes be.
At the time, many of those experiences felt painful and embarrassing. Looking back now, however, they gave me an opportunity to confront my own immaturity, desires, and poor judgment.
I am not what society would call a highly successful person.
Even so, through many failures and detours, I gained real-world experience and managed to build things of genuine value.
Today, I believe that success itself is not the most important thing. What matters more is what we learn when we reach a certain position, what we choose to protect, and how we choose to live.
I no longer think of myself primarily as a business owner or investor.
If I had to give myself a title, it would be “Life Explorer.”
Whenever something happened in my life, I asked myself:
“Why did this happen?”
“What am I meant to learn from this experience?”
There were times when I was surrounded by many people, and other times when people walked away.
There were times when money seemed to come naturally, and other times when I came close to losing everything.
By experiencing both, I feel that I gradually came to understand the meaning of human kindness and gratitude.
After observing my own life for many years, I arrived at one belief:
“The Earth Is a School”
Perhaps the events we experience in life do not happen only to help us succeed. They may also be experiences through which we grow and learn something important.
This is not an answer that someone taught me.
It is something I gradually came to feel while living my life almost as an experiment—changing my own thoughts and actions and observing what followed.
I have also come to believe that what truly tests us in life may not be our talent, wealth, or social position, but how we face our own desires.
I want more.
I want more recognition.
I want to win more.
I want everything to go my way.
The better things are going, the more easily our desires can grow.
True success may not be measured only by the size of the result. It may also be measured by what we managed not to lose along the way—and by how successfully we lived without being consumed by our own desires.
I am not good at offering pleasant words simply to make people feel better.
I believe that life does not change through comforting words alone. Real change begins when we are willing to face the reality of our own lives.
That is why I want to speak to people honestly—not with empty ideals, but with words shaped by my own failures, confusion, and painful experiences.
I value an uncomfortable truth that may help someone more than a comforting lie.
As a Life Explorer observing this mysterious world of human existence, I will continue learning and recording what I discover.
Media Coverage and External Recognition
During my time as president of Housho Co., Ltd., the company’s activities were featured on NHK, Japan’s public broadcaster. We were also featured in a six-page article in Camion, a Japanese magazine specializing in trucks.
I was also invited to appear on popular commercial television programs. However, depending on the nature of the proposed program, I sometimes declined the invitation.
Some records of our activities can still be found today in publications issued by public institutions and industry-related websites.
Feature by the Hamamatsu Society of Commerce and Industry
While I was managing Housho Co., Ltd., the company’s activities were featured by a local Hamamatsu business organization.
As we continued operating in the local community, we were fortunate to have several opportunities for our work and initiatives to be recognized by outside organizations.
Hamamatsu City’s Foreign Talent Empowerment Initiative
Housho Co., Ltd.’s efforts to employ, train, and support international workers were introduced in official materials published by Hamamatsu City.
As the company’s representative, I also spoke about my experience working alongside international employees and my belief in supporting their dreams and goals while helping them obtain professional qualifications.
View the official Hamamatsu City material featuring Housho Co., Ltd.
Recognition in a Project Related to Japan’s Ministry of Health, Labour and Welfare
While serving as president of Housho Co., Ltd., I was listed in the “Ikumen Corporate Declaration,” an initiative related to Japan’s Ministry of Health, Labour and Welfare, as:
Yusuke Goto, President and Representative Director, Housho Co., Ltd.
The initiative encouraged companies and business leaders to support fathers’ participation in childcare and promote better work-life balance.
Construction Industry Platform “Tsukulink”
In 2021, I was interviewed by Tsukulink, a Japanese business-matching platform for the construction industry, as the representative of Housho Co., Ltd.
The interview introduced the values I considered important in my work, as well as the company’s philosophy and strengths.
View the Tsukulink interview with Yusuke Goto of Housho Co., Ltd.
Looking Back on My Years as a Business Owner
I did not create this page simply to display a list of media appearances or past achievements.
At the time, I was fully absorbed in running my company and did not consider these experiences particularly special.
Now that I have stepped away from the front lines of business, I can see that not only my successes, but also my failures, the people I met, and the experiences I shared with my employees all contributed to the person I am today.
That is why I no longer want to take pride merely in past titles.
Instead, I hope to preserve what I learned in a form that may be useful to someone else.
Professional Experience & Career History
1984–1987
1988（Age 19）
1990（Age 20）
1991（Age 21）
1994（Age 24）
1994（Age 24）
2000（Age 30）
2001（Age 32）
2002（Age 33）
2003（Age 34）
2004（Age 35）
2005（Age 36）
2005（Age 36）
2006（Age 37）
2008（Age 39）
July 30, 2009（Age 40）
2014（Age 45）
2016（Age 47）
2017（Age 48）
June 24, 2024（Age 55）
June 24, 2024（Age 55）
May 10, 2026（Age 57）
Attended four different high schools before leaving formal education.
Founded Housho Service as a sole proprietorship in Hamamatsu. Started a food sales business while also working in sales.
Started planning events and travel programs through connections with a newspaper company and a Nagoya-based advertising agency.
Incorporated Housho Service and became its President and Representative Director. Expanded into food sales, event planning, and refrigerated transportation.
Established Trust Company Ltd. and became its President and Representative Director. Entered the toy retail business and opened the first Do-Pelman store.
Opened the second Do-Pelman store.
Established Alpaint Co., Ltd. and became its President and Representative Director. Opened the company’s headquarters in Terawaki-cho, Minami Ward, Hamamatsu, and began residential renovation and solar power generation businesses.
Established Daiko Taxi People and became its representative.
Opened the Shizuoka branch of Alpaint Co., Ltd.
Opened the Nagano branch of Alpaint Co., Ltd.
Became President and Representative Director of YGCI JAPAN Co., Ltd. and opened an office in Nakano-machi, Hamamatsu.
Became a director of a locally incorporated company in Bangkok, Thailand.
Began Kakehashi activities to support international exchange.
Began agricultural operations on approximately 5,000 square meters of land in Kasai-Shinden-cho, Hamamatsu.
Opened the North Office of Housho Co., Ltd. in Kasai-Shinden-cho, Hamamatsu.
Obtained official farmer registration, No. 500-328.
Opened the South Office of Housho Co., Ltd. in Iida-cho, Hamamatsu.
Became Representative Director of the Kakehashi Cooperative.
Became Representative Director of the Shizuoka Disaster Education Promotion Association.
Retired as President and Representative Director of Housho Co., Ltd. and sold all of my shares in the company.
Established KAKEHASHI HUMAN MONGOL LLC in Mongolia.
Opened Atago Sei, a private retreat in the mountains of Hamamatsu.
